Cookies Policy

Cookies Policy

We use in our site https://www.upstream.auto/ (“Site“) cookies and similar files or technologies to automatically collect and store information about your computer, device, and Site usage, in order to improve their performance and enhance your user experience. We use the general term “cookies” in this policy to refer to these technologies and all such similar technologies that collect information automatically when you are using our Site where this policy is posted.  You can find out more about cookies and how to control them in the information below.

If you do not accept the use of these cookies, please disable them using the instructions in this cookie policy or by changing your browser settings so that cookies from this Site cannot be placed on your computer or mobile device. Important: disabling cookies on this Site may seriously cripple the user experience and other features on the Site, to the point of rendering them useless.

In this Cookies Policy, we use the term Upstream (and “we“, “us” and “our“) to refer to Upstream Security Ltd. Our Privacy Policy is available at  https://www.upstream.auto/privacy-policy/

What is a cookie?

Cookies are computer files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website.  Cookies can then be sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Site before or whether you are a new visitor.

There are two broad categories of cookies:

  • First party cookies, served directly by us to your computer or mobile device.
  • Third party cookies, which are served by a third party on our behalf. We use third party cookies for performance / analytics, marketing, and social media purposes.

Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are ‘permanent cookies’, meaning that they survive after your browser is closed. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.

Web beacons:

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are small graphics files that contain a unique identifier that enable us to recognize when someone has visited our website. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third party website, to improve website performance and to measure the success of email marketing campaigns. In most instances, these technologies are reliant on cookies to function, and therefore declining cookies prevents them from functioning.

If you don’t want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies as described further below. If you turn off cookies, web beacon and other technologies will still detect your visits to our Site; however, they will not be associated with information otherwise stored in cookies.

Targeted advertising

Third parties may drop cookies on your computer or mobile device to serve advertising through our website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these to us.

How do we use cookies?

We use cookies to:

  • track traffic flow and patterns of travel in connection with our Site;
  • understand the total number of visitors to our Sites on an ongoing basis and the types of internet browsers (e.g. Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g. Windows or Mac) used by our visitors;
  • monitor the performance of our Site and to continually improve it; and
  • customize and enhance your online experience.

What types of cookies do we use?

The types of cookies used by us in connection with the Site can be considered ‘analytics and performance cookies’ and ‘marketing’. We’ve set out some further information below, and the purposes of the cookies we set in the following table.

     1. Cookies necessary for essential website purposes

These cookies are essential to provide you with services available through this Site and to use some of its features, such as access to secure areas. Without these cookies we will not be able to provide services that you require, such as transactional pages and secure login accounts.

Cookie name

Source

Expiry

Purpose

__cfduid

hs-analytics.net

1 year

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid

hsappstatic.net

1 year

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid

hsforms.com

1 year

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid

hsforms.net

1 year

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid

hsleadflows.net

1 year

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid

hs-scripts.com

1 year

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid

hubspot.net

1 year

Used by the content network, Cloudflare, to identify trusted web traffic.

__cfduid

usemessages.com

1 year

Used by the content network, Cloudflare, to identify trusted web traffic.

cf_use_ob

hubspot.com

1 day

Used to detect if the website is inaccessible, in case of maintenance of content updates – The cookie allows the website to present the visitor with a notice on the issue in question.

CookieConsent

upstream.auto

1 year

Stores the user’s cookie consent state for the current domain

JSESSIONID

nr-data.net

Session

Preserves users states across page requests.

     

      2. Functionality Cookies

These cookies record information about choices you’ve made and allow us to tailor the website to you. These cookies allow us to provide you with our services in the way in which you have required, as you continue to use or come back to our Site.  For example, these cookies allow us to:

  • Save your location preference if you have set your location on the homepage in order to receive a localized information;
  • Remember settings you have applied, such as layout, text size, preferences, and colors;
  • Show you when you are logged in; and
  • Store accessibility options.

Cookie name

Source

Expiry

Purpose

lang

linkedin.com

Session

Set by LinkedIn when a web page contains an embedded “Follow us” panel.

messagesUtk

upstream.auto

1 year

Stores a unique ID string for each chat-box session. This allows the website-support to see previous issues and reconnect with the previous supporter.

      3. Performance / Analytics Cookies

We use performance/analytics cookies to analyze how the website is accessed, used, or is performing. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the website. For example, these cookies allow us to:

  • Better understand our website visitors so that we can improve how we present our content;
  • Test different design ideas for particular pages, such as our homepage;
  • Collect information about Site visitors such as where they are located and what browsers they are using;
  • Determine the number of unique users of the website;
  • Improve the website by measuring any errors that occur; and

Conduct research and diagnostics to improve product offerings

Cookie name

Source

Expiry

Purpose

collect

google-analytics.com

Session

Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels.

events/1/f9d051f404

bam.nr-data.net

Session

Registers the website’s speed and performance. This function can be used in context with statistics and load-balancing.

_ga

tickcounter.com

2 years

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_ga

upstream.auto

2 years

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_ga

comeet.co

2 years

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_gat

comeet.co

1 day

Used by Google Analytics to throttle request rate

_gat

tickcounter.com

1 day

Used by Google Analytics to throttle request rate

_gat

upstream.auto

1 day

Used by Google Analytics to throttle request rate

_gid

comeet.co

1 day

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_gid

tickcounter.com

1 day

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

_gid

upstream.auto

1 day 

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

jserrors/1/f9d051f404

bam.nr-data.net

Session

Registers the website’s speed and performance. This function can be used in context with statistics and load-balancing.

      4. Marketing

We use marketing cookies to deliver many types of targeted digital marketing. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the website. The cookie store user data and behavior information, which allows advertising services to target audience according to variables. For example, these cookies allow us to:

  • Observe the site performance and generate retargeting (Site retargeting, search retargeting, etc).
  • Maintain and improve the website and our products

Cookie name

Source

Expiry

Purpose

__ab12#

upstream.auto

1 year

Unclassified

__cfduid

hubspot.com

1 year

Used by the content network, Cloudflare, to identify trusted web traffic

cookie_E4.003_queryStringParams

comeet.co

Session

Unclassified

events/1/624cd6bb1a

bam.nr-data.net

Session

Unclassified

__hluid

hubspot.com

1 year

Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.

__hmpl

hubspot.com

Persistent

Collects information on user preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platform used by website owners for promoting events or products.

__hssrc

upstream.auto

Session

Collects statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website’s users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.

__ptq.gif

hubspot.com

Session

Sends data to the marketing platform Hubspot about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.

_fbp

upstream.auto

3 months

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

_gcl_au

upstream.auto

3 months

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 

Initiator: Script tag, page source line number 225

ads/ga-audiences

google.com

Session

Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websites.

bcookie

linkedin.com

2 years

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

bscookie

linkedin.com

2 years

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

embed/v3/timings.gif

forms.hsforms.com

Session

Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor.

fr

facebook.com

3 months

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

GPS

youtube.com

1 day

Registers a unique ID on mobile devices to enable tracking based on geographical GPS location

HUBLYTICS_EVENTS_53

hubspot.com

Persistent

Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that the visitor is shown the same advertisement.

hubspotutk

upstream.auto

1 year

Keeps track of a visitor’s identity. This cookie is passed to the marketing platform HubSpot on form submission and used when de-duplicating contacts.

i18n-cached-public-locales

hubspot.com

Persistent

Unclassified

IDE

doubleclick.net

1 year

Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

jserrors/1/624cd6bb1a

bam.nr-data.net

Session

Unclassified

lang

ads.linkedin.com

Session

Remembers the user’s selected language version of a website

lidc

linkedin.com

1 day

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

NID

google.com

6 months

Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.

pagead/1p-user-list/#

google.com

Session

Unclassified

PREF

youtube.com

8 months

Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.

r/collect

doubleclick.net via

Session

This cookie is used to send data to Google Analytics about the visitor’s device and behavior. It tracks the visitor across devices and marketing channels.

referrere4_003

comeet.co

29 days

Unclassified

referrere4_003

upstream.auto

29 days

Unclassified

test_cookie

doubleclick.net

1 day

Used to check if the user’s browser supports cookies.

tr

facebook.com

Session

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

UserMatchHistory

linkedin.com

29 days

Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.

VISITOR_INFO1_LIVE

youtube.com

179 days

Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.

YSC

youtube.com

Session

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

yt-remote-cast-installed

youtube.com

Session

Stores the user’s video player preferences using embedded YouTube video

yt-remote-connected-devices

youtube.com

Persistent

Stores the user’s video player preferences using embedded YouTube video

yt-remote-device-id

youtube.com

Persistent

Stores the user’s video player preferences using embedded YouTube video

yt-remote-fast-check-period

youtube.com

Session

Stores the user’s video player preferences using embedded YouTube video

yt-remote-session-app

youtube.com

Session 

Stores the user’s video player preferences using embedded YouTube video

yt-remote-session-name

youtube.com

Session

Stores the user’s video player preferences using embedded YouTube video

 

How to control or delete cookies

Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings and learn how to use them, please consult the “Help” function of your browser, or the documentation published online for your particular browser type and version.

However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Site.

The following pages have information on how to change your cookies settings for the different browsers:

Third Party Websites’ Cookies

When using our website, you may be directed to other websites for such activities as surveys, to make payment in currency other than U.S. dollars, or for job applications. These websites may use their own cookies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.

If you use the buttons that allow you to share products and content with your friends via social networks like Google, Twitter and Facebook, these companies may set a cookie on your computer memory. Find out more about these here:

https://www.facebook.com/about/privacy
http://twitter.com/privacy
http://www.google.com/intl/en-GB/policies/privacy

 Need More Information?

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful:

Cookies that have been set in the past

If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

Contact us

If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email at privacy@upstream.auto