Just like in the IT industry, the automotive industry constantly handles a steady influx of data coming from multiple sources such as the connected car (telematics, infotainment etc…), application services, mobile apps, 3rd party services, backend servers, and we didn’t even mention the autonomous car generating even more data thanks to its lidar and radar sensors, map and location data, additional applications and services, et cetera. Considering the data flow is predicted to substantially grow in the coming years, and based on the increasing monetizing potential of that data, it is being gathered constantly by stakeholders from across the industry to introduce new services, produce better models, improve customer experience, and more.
However, this gush of data coming from multiple sources, gathered and handled by various vendors is a source of concern when it comes to cybersecurity; when so much data is being managed in fragments, there is little clarity, if at all, into which information is even relevant for security purposes, and how to make sense of it when there is no comprehensive big picture.
Cutting through the data clutter is a vital step in constructing a comprehensive security approach to protect the automotive cloud. Without it, the information silo poses substantial risks for OEMs, car fleets and the drivers themselves.
When the overwhelming data is gathered in a single place from all sources, analyzed, managed, and used for real-time protection and future security improvements, the ability to secure the automotive cloud is far greater, and here’s why –
Creating a single source of truth by collecting the entire gathered data under one roof, allows to piece together a holistic, centralized view of the entire connected car’s ecosystem and act upon real-time alerts and future predictions. In fact, it is the only way to offer fleet-wide protection against cyber-attacks, fraud, and misuse in the face of Big Data influx in the automotive cloud.
Learn more on how centralized analytics can offer comprehensive protection for connected vehicles and fleets at www.upstream.auto
Head of Marketing